Denver Guitar Exchange is highly selective when choosing the brands we represent. We only sell guitars that excite us and we feel are exceptional in every respect. We set up Fender and Marshall amps in our demo room so customers had the standards available when checking out our gear. However, we wanted a line of amps that were unique and top of the line in every respect. We are very excited to have found that missing component of the Denver Guitar Exchange experience in Supro. We were blown away by the tone and creativity of the Supro line. Even better yet, Supro has a storied history going back to Jimmy Page, Jimi Hendrix, and others. This is a legendary amplifier brand that has been heard on may iconic records. Supro is not a brand to rest on its laurels and just reissue the classics. They have created a full line of versatile amps from the Black Magick which was based on the original Supro design but improved to the Galaxy Series with cleanest of cleans and the gainiest of gains. The recent addition of the Blues King 12 is a phenomenal amp and a remarkable value.
In 2013, Absara Audio purchased the rights to the Supro brand name from infamous Fender amp designer, Bruce Zinky. In collaboration with Zinky, our Pigtronix design team created a line of Supro 1964 reissue tube amplifiers which first debuted at the 2014 NAMM show. The legacy of Supro amplifiers stretches back to the 1930s and reaches its original peak in the mid 60s with the Blue Rhino hide models that inspired our reissues. While guitarists such as Jimi Hendrix, Link Wray, David Bowie and Dan Auerbach used Supro amps and guitars, no musician is more closely associated with the Supro brand than Jimmy Page of Led Zeppelin. It is well known that in 1968, Page used a Tele plugged into a customized 1×12 Supro combo amp to record all of the guitar parts on Led Zeppelin’s debut album. The great irony is that Supro went out of business during that same year! Since then, the raw, blues power of Page’s Chicago-made Supro amplifier has been unattainable unless you had the fortune to acquire a vintage piece.
The signature element of a Supro amp is its “Class-A” power section, which maintains remarkable clarity and dynamics when overdriven. This gritty midrange sound is the original alternative to Fender… you could call it “the other white meat” of classic American tone! Every element of Supro reissue amps was designed from the ground up to bring this long-lost, holy-grail amp to musicians at a working player’s price. The Blue Rhino Hide tolex was specially made, the cabinetry is vintage-correct, the USA-made speakers are totally unique, the transformers are custom and the sound is 100% authentic Supro. Supro reissue amps are hand-assembled in Port Jefferson, NY, USA. In the 2 years since we announced the return of Supro, production capacity for these amps has been sold out, leading ultimately to the acquisition of a new, 15,000sq foot musical instrument factory on Long Island to meet worldwide demand.
We love this demo recorded on a Supro Galaxy. Check it out!
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